![]() ![]() A refinement of Reubens’s popular early-’80s stage show, The Pee-wee Herman Show, Pee-wee’s Playhouse was at once traditional and innovative. In 1986, Pee-wee’s Playhouse landed like a candy-colored bombshell in the middle of CBS’ Saturday-morning line-up, shaking up a landscape of children’s programming usually defined by merchandise line extensions, like The Smurfs and Adventures Of The Gummi Bears. But surely Pee-wee’s Playhouse, the most creative and endearing kids’ show of its era, deserves a better fate. Pufnstuf while one born just a few years later would never have heard of the show. A child born in 1967 probably grew up watching H.R. ![]() With a few long-lived exceptions like Sesame Street and SpongeBob SquarePants, kids’ shows tend to be generational, with strata existing even within generations. But, Goyal noted, “they have heard of it,” adding, “We were doing a bit of education.” ![]() Many of his guests were younger than Goyal, however, and did not grow up with Pee-wee’s Playhouse. At 39, Goyal grew up with Pee-wee’s Playhouse, the Saturday-morning kids’ show starring Paul Reubens, creator of the Pee-wee Herman character. At the suggestion of founder Maneesh Goyal, the company went with a Pee-wee Herman theme. Earlier this year, the Wall Street Journal published an article about MKG, a Manhattan-based “experiential marketing, social media and branding agency” that’s become known for its lavish, company-wide summer parties. ![]()
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